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Delray Beach, FL | lewis.fogel@sandler.com

Prospecting

Mike Montague interviews Nema Semnani on how to succeed at storytelling. In this episode:

  • The right attitude for effective storytelling
  • Imagined realities are powerful motivators
  • How to tell a compelling story

I love sales!  It is a career where you, the sales professional, determine your income based on how skillful you execute the duty.  It has a feel of independence, ownership and entrepreneurship and it can be extremely rewarding.  Professional selling is regarded as one of the top earning careers on the face of the planet.  Note to you business owners out there: If your salespeople are making more money than you, don’t be jealous, be excited because they are building your business and increasing its value!

Read Time: 5 MInutes

David Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders.

Listen Time10 Minutes

As a sales trainer, I get a lot of pushback about the word “pain.” Many of my clients reason that there are many other motives to explain why people buy. There have been multiple instances where they were offended by the very word “pain” and its negative connotation and then asked if we can call it something else instead. 

Read Time: 4 Minutes 

Trials and demos can be an important part of your sales cycle, especially in the enterprise space. Another term for a trial or demo, is the “Monkey’s Paw,” which is a small version of your larger service or a consulting project. A successful Monkey’s Paw has three components, which are similar to a successful trial.

Read Time: 7 Minutes

Salespeople describe on a regular basis how they spend 5 - 20 hours a week preparing proposals for business they are hoping to get. However, most of the time their efforts are unsuccessful.

Why are we compelled to provide proposals when our gut tells us we are wasting our time? Let's explore some of the reasons we feel inclined to provide proposals.

This is a truly amazing period of history for sales professionals. The information tools that help us to identify, connect with, and sustain ongoing relationships with buyers are more powerful than ever, and they allow us to do things few could have imagined just a few years ago. But there's a challenge we all face: We mustn't let the extraordinary technology we now have blind us to the importance of having a clear sales process.

Read Time: 8 Minutes

Let’s start by talking about the elephant in the room: Cold calling is almost every salesperson’s least favorite topic. In fact, the only two groups who like the idea of cold calling are those who have never done it and sales managers.

Read Time: 6 Minutes

When our clients are elephant hunting or are selling in the enterprise space, we encourage them to engage their executives in peer-to-peer selling to their counterparts at prospect organizations.

Read Time: 4 Minutes

Matt Pletzer, Sandler trainer, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful at dealing with too much business. It's a good problem to have, but it can prevent you from selling more and growing. Get the best practices collected from around the world.

25 Minutes

There are only a few weeks left in Q4, which means that lots of sales professionals are asking themselves a familiar question right about now: How do I make the most of the time between now and December 31?

According to research done by AYTM, over 60% of business professionals will take a summer vacation. At any given moment this summer, a third of your prospects and customers may be away from work. That can make it difficult to keep sales numbers up – and yourself or your team motivated. This summer, you can use these social selling tips to avoid a summer slump.

Summertime can be a difficult time for salespeople. Vacations, seasonal businesses, and other distractions can make it more challenging to get in touch with decision-makers. LinkedIn is a smart way to be more productive during these months. Of course, every great business deal requires a conversation. Using LinkedIn, you can make sure you have more of those conversations, have them with the right people, and have the best conversation possible.

Prospecting is the lifeblood of a successful sales career... but many salespeople overlook the basic behaviors that support a consistent prospecting routine. Here are the five necessary behaviors professional salespeople need in order to become successful at prospecting.

#1 “Most of my team’s most important prospects for new business are on vacation during the summer months.”

Learning how to communicate more effectively with people who have different communication styles than you do will lead you to more prospects, more productive discussions, and more sales.

We’re sometimes asked what the bare minimum should be in terms of digital prospecting ability for an individual salesperson. Below, our list of five things we believe every salesperson, operating in any industry, should be able to do in terms of digital prospecting. If for some reason you can’t do this much right now, you should learn how, and sooner rather than later!

Learn how to uncover and understand the prospect's buying motivations. What could be more important in sales than understanding why people buy? Mike Crandall, Sandler trainer and author, talks about the key factors for motivation. 

Todd finally learned that he had lost the large deal. He was confused and thought his demo had gone well.  A month had passed since he was told by the prospect that he had “done a good job presenting his software!”  What could have gone wrong?

Chip Doyle, Sandler trainer from the UK, talks about the importance of having a prospecting list with Dave Mattson, President and CEO of Sandler Training. Successfully creating a qualified prospecting list does many wonderful things for your sales career. Learn how in this Selling the Sandler Way podcast.

Jim Barnoski, Sandler trainer, talks about how to manage the prospect's emotional reactions to the sales process. Often, talking about things like budget, the prospect's problems, or even the people involved in the buying decision will trigger negative emotions in your prospect. If you can't prevent or get rid of them, the prospect might get rid of you instead.

If your goal is to find more prospects, get more and better referrals, and make more commission dollars in 2018 than you did in 2017, consider upping your social selling game. Here are four quick tips that will help you to avoid some common mistakes online.

Every salesperson dreams of getting good leads. But what are you supposed to do when you get one?

Good salespeople are effective communicators. By asking good questions, you will keep prospects talking, exploring, and explaining their thinking and feelings—and focused on the topic at hand and moving the conversation in the direction you want it to go. One of the most important questioning strategies is the Negative Reverse. It helps you discern, in a subtle way, the prospect’s favorable or unfavorable disposition toward a topic or course of action.

When prospects ask you a question (or use wishy-washy words, or try to mislead you, or use smokescreen tactics), wouldn’t it be nice if you knew for sure what their true intention was? David Sandler developed a tool to help the salesperson accomplish exactly this. It’s called reversing.

Welcome to Selling the Sandler Way, with your host Dave Mattson, the president and CEO of Sandler Training. He is a five-time bestselling author, speaker, trainer, and consultant to hundreds of international organizations. In this show, he talks to other Sandler trainers about the Sandler selling system.

Guest host, Lindsey Demetris, interviews Mike Montague, VP of Online Learning at Sandler Training and the creator of our new Social Selling Success course. Mike shares the best practices of today's top social sellers and attitudes, behaviors, and techniques for social prospecting in 2018.

Welcome to Selling the Sandler Way, with your host Dave Mattson, the president and CEO of Sandler Training. He is a five-time bestselling author, speaker, trainer, and consultant to hundreds of international organizations. In this show, he talks to other Sandler trainers about the Sandler selling system.

Later this month, myself and Marketing Director, Lindsey Demetris, are hosting a free webinar detailing how to drive revenues through social selling. We plan on teaching our viewers how to target efficiently, connect appropriately, and build engagement.

First, let’s understand what social prospecting is and what it isn’t. Social prospecting simply means using social media and online networks to add more prospects, information, or sales opportunities to your pipeline. In other words, social prospecting is using modern communication and information networks to start a sales conversation with another person to determine if there is a reason to do business together.

One of the biggest challenges in the sales world is properly executing a cold call. Cold calls can be awkward, nerve-wracking, and even detrimental if not initiated correctly. However, cold calling isn’t a complex obstacle to tackle. In fact, the skills are quite simple, and it’s a necessary skill that every top seller must master. Below is a four-step guide to follow when cold calling to increase your efficiency and effectiveness.

Welcome to the How To Succeed Podcast. The show that helps you get to the top and stay there. This is How to Succeed at Cold Prospecting. The show is brought to you by Sandler Training, the worldwide leader in sales management and customer service training.

Welcome to Selling the Sandler Way with your host, Dave Mattson, the President and CEO of Sandler Training. He is a five-time bestselling author, speaker, trainer, and consultant to hundreds of international organizations. In this show, he talks to other Sandler trainers about the Sandler Selling System. For more information on Sandler Training, visit sandler.com. Now, it's time to learn how to succeed by Selling The Sandler Way with your host, Dave Mattson.

Any professional can benefit from a strong LinkedIn profile and plan, but if you are interested in expanding your network or cultivating prospects, a presence on the busy site is a must. This professional network is just too big to ignore. Positioning yourself for success on LinkedIn means starting with a compelling profile, sharing relevant and useful content and joining industry groups and discussions.

2016 has been a year of many successes. Whether you are a sales representative, a sales manager, or simply interested in learning more about trending topics in the sales industry, we hope you have gathered some key insights from our blog this year. Before moving into 2017, we would like to take a look back and highlight some important topics from 2016.

After Thanksgiving, many of us sales people feel fat and happy, and decide to pull off the throttle and take some down time. After all, nobody really wants to talk to sales people, make decisions, or think about expenditures. Right? Wrong! The little known secret is that the holiday season is a fantastic time to assemble a powerful framework that builds your business, and sets you up for a great first quarter.

These days, salespeople get asked to participate in numerous prospecting activities that include group networking events. Often times, it can be difficult to translate these types of events into actual dollars. Networking can be an effective way to capture business and increase your brand's awareness and should be a part of any salesperson's healthy behaviors.

By focusing on tracking activities in a Customer Relationship Management software, you can evaluate which things influence prospects to move forward in your sales process. Understanding exactly what’s moving a deal forward will help you decide the best next steps you should take to close any similar deal in the future. Tracking activities also highlights the telltale signs that a deal might be slipping away, and helps you pay it the proper attention to keep it moving forward. 

Whether we use the simile of piloting relationships, or call it leading the dance, the key element is that you are in charge. More than that, you are slowly working at creating and building a new relationship built upon mutual respect and trust.

It can be tempting for companies and salespeople to coast through the slower-paced summer months. The seasonal slowdown will cause many organizations to just give up on the season, and save their goals for the months ahead when the pace picks up. Taking the time to lay the groundwork and planning now, however, can help you set up to have a fantastic fall, and lead to strong year-end results.

According to Entrepreneur, we receive 193.3 billion emails every day. On average, that means each person's inbox is hit by about 120 emails a day – with some people receiving less and some receiving many more. Breaking through to your target audience when you're up against such odds can be tough. Even with all the inbox competition, email marketing can be quite lucrative when handled correctly. 

Prospects and customers will sometimes make statements that sound positive, but actually reveal no actual commitment. A solid reversing strategy can and should be used to clarify prospects’ vague answers to your questions.

While we all want acceptance and approval, our emotional needs can’t be met within the sales process. When you’re no longer (unconsciously) trying to meet your emotional needs in your prospecting calls, the entire dynamic changes.

Social selling, or using social media during the prospecting and sales function, may very well be the “three-point line” of the sales world. It is a modern-day creation that can be perceived as a marketing gimmick or a cheap stunt, but it has been around for almost 20 years and people are now starting to see its real value.

Solid up-front contracts add value to relationships and improve the results of time and energy spent in the process of procuring sales and of meetings.

As a salesperson, your goal is to close the deal. However, salespeople have have “happy ears” that hear what you want to believe. Prospects have phases that will keep you hoping to close the deal when they really mean “no.”

Don’t waste time, effort, and good will trying to “turnaround” an objection that may not be an objection at all. Instead, use more effective questioning to get clarity on what’s really being said.

All too often, we lose a customer to the competition because we decide to share loads of information before we’ve identified the prospective buyer’s emotional motivations. We don’t uncover the pain the prospect is trying to eliminate.

Many salespeople feel uncomfortable discussing money issues with prospects and clients. It's important to understand that talking about money—fees, price, terms, etc.— is an integral part of selling. This discussion must take place before considering a presentation.

If your goal is to find more prospects, get more and better referrals, and make more commission dollars in 2016 than you did in 2015, consider upping your social selling game. Here are four quick tips that will help you to avoid some common mistakes online.

Ask salespeople to list their least favorite selling activities, and you can count on “prospecting” being at the top of the list. And, the least favorite of all prospecting activities is unquestionably making cold calls.

The key to creating an effective prospecting approach is to first understand who your ideal prospects are—the challenges they face, the outcomes they desire, and the potential roadblocks they face.

Investing time to learn about your prospect before “pitching” your product helps build rapport and trust. To engage your prospect in a meaningful conversation and facilitate the process of developing rapport, you should have prepared questions to ask.

Often cold calls are structured around some recitation of features and benefits, which leads directly to a request for an appointment. How’s that working for you? A better way to phone prospect requires moving beyond the familiar feature-and-benefit-dump. It challenges you to engage in a true conversation before you ask for a slot on the calendar.

Prospects often give misleading buying signals. Salespeople can have "happy ears" hearing what they believe is going to close. This is not necessarily true.

When you apply a reversing strategy, prospects will reword or expand their question to reveal the motive behind it.

By making better decisions about which questions you answer directly and which you Reverse, you can increase the quality of the information you uncover during discussions with prospects, get behind the smokescreen and close more sales.

If you want prospects to react to you in a more favorable manner, you must first examine your own behavior. And then, you need to ask a new set of questions

Before you invest your time, attention, or other resources, you must discuss exactly what the prospect wants, why they want it, and confirm the investment they are prepared to make.

Salespeople often get too wrapped up in their products and services.They talk about what they feel is important; what they value. They forget that prospects have their own values and priorities.

The Unfront Contract is an agreement between you and the prospect about what will happen during an upcoming interaction. Everybody understands, and agrees to, the objectives of the meeting. It creates a committment from both parties.

Money issues must be addressed early in the selling process. Without this information, it is unlikely that you can present a best-fit solution. More likely, stalls and objections that revolve around price issues will develop during or after a presentation.

Transactional Analysis (TA) in psychology,  defines three ego states that influence our behavior—the Parent, the Adult, and the Child. It’s the prospect’s Child that starts the buying process.  

Analyzing your selling activities as a series of assembly line processes will give you greater understanding and control of your selling efforts.

If you can’t get a prospect's commitment for a yes-or-no decision, don’t make the commitment of delivering a presentation.

What is the best strategy for asking for referrals? Just ask.

The explosion of social media has created lots of new opportunities for your company when it comes to sales prospecting. Utilizing the tools available to you can expand your business and be a source of continuous lead generation. Or it can cause a very embarrassing publicity nightmare. Here are five rules you should follow to cash in on social media opportunities and become a successful sales professional:

No matter your age or experience level, LinkedIn is the platform for social networking when it comes to business. Today, there are more than 300 million registered LinkedIn users with 100 million of those users residing in the United States. And while that statistic makes it seem like everyone is already on LinkedIn, that's not entirely true. More people are joining every day.

Think about the last time someone asked you to tell them a little about yourself. Did you stumble? Did you regret how you answered? Did you miss an opportunity to fit in something important? Sandler Training advises that all professionals – especially salespeople – take time to craft their "thirty-second commercial." Thirty-second commercials can be used for prospecting and to introduce yourself at networking events. A great thirty-second commercial does two things, lets a prospect know what you do and answers the question "why is this person and their business relevant to me?"e

If you've heard the any of the following statements from prospects, then keep reading to learn more about how to determine when to walk away and when to continue investing time and energy. "I need to confer with other managers here." "I need more time to decide." "Call me in about a month."

It's a fast-paced world and today's salesperson needs to be one step ahead of the prospect and working as efficiently as possible. In addition, we're more connected than ever and clients and prospects expect quick turnaround times and faster response rates. While it may seem like there aren't enough hours in the day, there are more than enough apps available to us to help us manage our time, stay on task and find even greater success. Here are a few free apps that Sandler Training's associates and clients use often in their everyday life

Prepare a digital version of your 30-Second Commercial...and include that text in your LinkedIn profile. (tweet this!)

A lot of sales people and business owners are struggling with how to add social media sites like Facebook, LinkedIn, and Twitter into their prospecting or marketing plan. Social networking is the #1 online activity, used by 1.2 billion people worldwide. Nearly one in five minutes online is spent on social media websites, and 75% of that is on Facebook. But how does that help you sell anything? Attitude First, you have to have the right attitude to make social networking work for you

My Mom was a funny lady and during my youth, she was constantly throwing riddles at me. Some of herriddles came in pairs and the pairs typically had a point. One such pair of riddles has been a huge lesson forme as I have gone through life. Here they are. Riddle 1: What did Tarzan say when he saw the elephantscoming down the road? "Here come the elephants." Riddle 2: What did the elephants say when theysaw Tarzan coming down the road? Nothing, elephants don't talk

That's a headline straight out of sales training boot camp, but it's true. There is a question most people want answered when they go to a sales training program or read one of the many sales how-to books; that question sounds like this, "Is there really one secret weapon or magic formula to make me better and increase my sales?" Wouldn't it be wonderful to find one ... so would winning the lottery, but not many do it